2023
Brand Identity, Art Direction
Pure Glow offers premium airbrush tanning that mimics your skin’s natural tan by reacting with the skin’s melanin. I worked with the team at Mostly Sunny to develop a brand identity refresh and website.
The Brand
Pure Glow has spent the last decade developing an innovative formula that reacts with the skin’s melanin to mimic your natural tan. It’s also smell-free, long-lasting, naturally-fading, and made with certified organic, deeply nourishing ingredients. Their expert airbrush application considers every shape, contour, and curve to offer perfectly natural results, every single time.
Art Direction
Texture images should feature close-ups of product, skin, and natural elements. Capturing layers and depth to create a feeling of luxury and abundance.
Credits →
Brand Agency: Mostly Sunny
Head of Design: Cori Stadler
Head of Strategy: Sarah Ryan Hecht