Branding and E-commerce Launch for a First-to-Category Lung Health Product

Designed the digital brand identity, e-commerce experience, and email flow for a first-of-its-kind inhaled wellness product — repositioning a novel format with the familiarity and ritual of a daily vitamin.

The design challenge: make cutting-edge science feel approachable. I built a site architecture that guides visitors naturally toward their reason to believe, layering education, expert credibility, and real customer stories in a way that communicates efficacy without feeling clinical.

Every visual and structural decision was rooted in a single truth: every breath counts.