Branding and E-commerce Launch for a First-to-Category Lung Health Product

Designed the digital brand identity, e-commerce experience, and email flow for a first-of-its-kind inhaled wellness product, repositioning a novel format with the ritual of a daily vitamin.

I designed the site so that it guides visitors naturally toward their reason to believe, layering education, expert credibility, and real customer stories in a way that communicates efficacy without feeling clinical.

Every visual and structural decision was rooted in a single truth: every breath counts.