ACURE X APRICOT LANE FARMS 2025
ROLE:
Packaging Designer & Art Director
IN COLLABORATION WITH:
Mostly Sunny
Packaging a partnership
worth believing in.
Led the creative execution for Acure's premium body care collaboration with Apricot Lane Farms, the regenerative farm behind The Biggest Little Farm, built around their 100% pure avocado oil.
From concept through launch, I handled the full visual language: packaging design, art direction, illustration, and campaign assets. Our team wanted to design a collection that feels as intentional as the ingredients behind it, honoring the farm's warm, story-driven identity while elevating it into a premium retail collection worthy of being on the Whole Foods shelf.