Built for performance,
designed for daily life.

Built the brand identity, packaging system, and art direction for SET Protein — a first-of-its-kind protein shot engineered around BLG, the single most effective molecule in whey. The design challenge was making cutting-edge precision fermentation feel both credible and craveable. I worked to translate SET's science-forward positioning into a visual language that's clean, confident, shelf-ready performance.

The result is a brand that looks as intentional as what's inside: pure, efficient, and built for the way people actually live.